Modeling purchasing behavior with sudden "Death" : a flexible customer lifetime model
Albert C. Bemmaor, Nicolas Glady
| Year of publication: |
2012
|
|---|---|
| Authors: | Bemmaor, Albert C. ; Glady, Nicolas |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 5, p. 1012-1021
|
| Subject: | Kundenwert | Customer value | Distanzhandel | Distance selling | Statistische Verteilung | Statistical distribution | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553483