Commentary: Brand Marketing the First Private National Commercial TV Station in Central Europel
Year of publication: |
1994
|
---|---|
Authors: | Secunda, Eugene |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 3.1994, 2, p. 37-41
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Brand names | Broadcasting | Czech Republic | Privatization | Product positioning | Television |
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