Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Year of publication: |
2010
|
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Authors: | Cohn, Deborah Y. |
Other Persons: | Brunk, Katja H. (reviewed) |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 12, p. 1267-1268
|
Subject: | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image |
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