Commentary on behavioral price research : the role of subjective experiences in price cognition
Manoj Thomas
Year of publication: |
2013
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Authors: | Thomas, Manoj |
Other Persons: | Cheng, Lillian L. (reviewed) ; Monroe, Kent B. (reviewed) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 26519550. - Vol. 3.2013, 3, p. 141-145
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