Some reflections on an appraisal of behavioral price research (part 1)
Year of publication: |
2013
|
---|---|
Authors: | Cheng, Lillian L. ; Monroe, Kent B. |
Other Persons: | Coulter, Keith S. (reviewed) ; Thomas, Manoj (reviewed) ; Rao, Akshay R. (reviewed) ; Lee, Angela Y. (reviewed) |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 3, p. 155-159
|
Subject: | Behavioral price research | Price information processing | Emotional side of price | Differential price threshold | Preismanagement | Pricing strategy | Preis | Price | Preisdifferenzierung | Price discrimination | Preistheorie | Price theory | Konsumentenverhalten | Consumer behaviour |
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