Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Year of publication: |
2009
|
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Authors: | Lichtenthal, J. David ; Mummalaneni, Venkatapparao |
Other Persons: | LaPlaca, Peter J. (contributor) ; Katrichis, Jerome M. (reviewed) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 16.2009, 1/2, p. 40-54
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Marketingtheorie | Marketing theory |
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