Commentary: Setting socially irresponsible marketing objectives: a comment on a “quality of life approach”
Year of publication: |
1998
|
---|---|
Authors: | Miles, Morgan P. ; White, John B. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 5/6, p. 413-418
|
Publisher: |
MCB UP Ltd |
Subject: | Corporate policy | Ethics | Marketing philosophy | Social responsibility | Stakeholders |
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