Commerce entre cultures : une approche culturelle du marketing international
Jean-Claude Usunier
| Authors: | Usunier, Jean-Claude |
|---|---|
| Publisher: |
Paris : Pr. Univ. de France |
| Subject: | Internationales Marketing | Kulturvergleich |
| Published items: |
2 hits in USB Köln Online Catalogue BWL
|
| Series: | |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Erschienen: T. 1 - 2 |
| Source: |
Persistent link: https://www.econbiz.de/10004136946