European executives look at advertising
S. Watson Dunn and David A. Yorke
| Year of publication: |
1974
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|---|---|
| Authors: | Dunn, S. Watson ; Yorke, David A. |
| Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ., ISSN 0022-5428, ZDB-ID 281462-6. - Vol. 9.1974, 4, p. 54-60
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002101235