A framework for ethical conformity in marketing
Year of publication: |
2008
|
---|---|
Authors: | Martin, Kelly D. ; Johnson, Jean L. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 80.2008, 1, p. 103-109
|
Subject: | Marketingmanagement | Marketing management | Unternehmensethik | Business ethics | Institutionenökonomik | Institutional economics | Theorie | Theory |
-
Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D., (2011)
-
Locating responsibility : an extended transaction cost approach
Kolmar, Martin, (2016)
-
Hubig, Christoph, (2001)
- More ...
-
Strategic intent and performance: The role of resource allocation decisions
Mariadoss, Babu John, (2014)
-
Marketing ethics and differentiation : implications for normalized deviance
Martin, Kelly D., (2015)
-
Martin, Kelly D., (2018)
- More ...