Committing millennials toward recycling and environmental preservation
Sandra Maria Correia Loureiro and Hans Ruediger Kaufmann
| Year of publication: |
January-June 2016
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| Authors: | Loureiro, Sandra Maria Correia ; Kaufmann, Hans Rüdiger |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 22.2016, 2, p. 224-237
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| Subject: | affective commitment | environmental preservation | Millennials | pleasant arousal | Portugal | promotion | self-expressive recycling | societal marketing | Kreislaufwirtschaft | Recycling | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Umweltökonomik | Environmental economics | Umweltbewusstsein | Environmental consciousness | Umweltschutz | Environmental protection | Mitarbeiterbindung | Employee retention | Naturschutz | Nature conservation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2016.1121736 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522095