Commodity bundling for competitive advantage : strategic implications
Year of publication: |
1991
|
---|---|
Authors: | Lawless, Michael W. |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 28.1991, 3, p. 267-280
|
Subject: | Verkauf | Selling | Marketingtheorie | Marketing theory |
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