Common mistakes in designing and implementing service guarantees
Year of publication: |
2011
|
---|---|
Authors: | McColl, Rod ; Mattsson, Jan |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 6, p. 451-461
|
Subject: | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Garantie | Warranty | Australien | Australia |
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