Communautés virtuelles sur youtube : quand les marques s'associent aux youtubeurs
par Sana El Mouldi
| Alternative title: | Virtual communities on youtube |
|---|---|
| Year of publication: |
[2020?]
|
| Authors: | El Mouldi, Sana |
| Publisher: |
[Bordeaux] |
| Subject: | Virtual communities | Youtube | Opinion leader | Netnography | Influence marketing |
freely available
| Extent: | 1 Online-Ressource (circa 335 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Thesis: | Dissertation, Université de Bordeaux, 2020 Dissertation, Institut supérieur de gestion, 2020 |
| Notes: | Zusammenfassung in englischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012414576