Communicating competency in references : a qualitative analysis of the utilization of references in mechanical engineering
Thomas Kilian and Kathrin Greuling; Nadine Hennigs
| Year of publication: |
2013
|
|---|---|
| Authors: | Kilian, Thomas ; Greuling, Kathrin ; Hennigs, Nadine |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 20.2013, 2, p. 65-79
|
| Subject: | customer references | customer relationships | marketing assets | industrial marketing | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009760638