Supplier's internal communication network during the project sales process
Harri Ryynänen; Anne Jalkala; Risto T. Salminen
| Year of publication: |
2013
|
|---|---|
| Authors: | Ryynänen, Harri ; Jalkala, Anne ; Salminen, Risto T. |
| Published in: |
Project management journal : PMJ. - Hoboken, NJ : Wiley, ISSN 8756-9728, ZDB-ID 638481-X. - Vol. 44.2013, 3, p. 5-20
|
| Subject: | internal communication | project sales | project marketing | customer relationships | social network analysis | case study | Projektmanagement | Project management | Soziales Netzwerk | Social network | Interne Kommunikation | Internal communication | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009760546