Communicating corporate social responsibility using social media : implications for marketing strategists
Year of publication: |
2013
|
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Authors: | Lyes, Amy ; Palakshappa, Nitha ; Bulmer, Sandy |
Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 249-256
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
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