Sponsorship disclosure of influencers : a curse or a blessing?
Year of publication: |
2022
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Authors: | Giuffredi-Kähr, Andrea ; Petrova, Alisa ; Malär, Lucia |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 57.2022, 1, p. 18-34
|
Subject: | Influencer marketing | influencer type | persuasion knowledge | sponsorship disclosure | Sponsoring | Sponsorship | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Werbewirkung | Advertising effects |
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