Communicating responsibility-practicing irresponsibility in CSR advertisements
Year of publication: |
2013
|
---|---|
Authors: | Perks, Keith J. ; Farache, Francisca ; Shukla, Paurav ; Berry, Aidan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1881-1888
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Moral Hazard | Moral hazard | Interne Kommunikation | Internal communication | Marketingmanagement | Marketing management |
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