Communicating with underserved audiences : focus group findings from two studies testing messages with low-income Hispanic, African-American and White audiences
J. Robyn Goodman and Ryan Theis and Elizabeth Shenkman
| Year of publication: |
2017
|
|---|---|
| Authors: | Goodman, J. Robyn ; Theis, Ryan ; Shenkman, Elizabeth |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 2, p. 133-150
|
| Subject: | Health communication | Focus groups | Cultural tailoring | Hard-to-reach populations | Patient-centered approaches | Underserved populations | Hispano-Amerikaner | Hispanics | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-11-2016-0061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751540