Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Andrea N. Geurin-Eagleman, Lauren M. Burch
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Geurin-Eagleman, Andrea N. ; Burch, Lauren M. |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 133-145
|
| Subject: | Social media | Self-presentation | Brand management | Personal brand | Marketing | Communication | Markenführung | Social Web | Social web | Marketingmanagement | Marketing management | Sportmarketing | Sports marketing | Online-Marketing | Internet marketing | Kommunikation | Sportler | Athletes | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.smr.2015.03.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475564