Communicating via photographs : a gendered analysis of Olympic athletes' visual self-presentation on Instagram
Year of publication: |
April 2016
|
---|---|
Authors: | Geurin-Eagleman, Andrea N. ; Burch, Lauren M. |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 19.2016, 2, p. 133-145
|
Subject: | Social media | Self-presentation | Brand management | Personal brand | Marketing | Communication | Markenführung | Social Web | Social web | Kommunikation | Sportler | Athletes | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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