Communicating with love : exposition to the love concept and donations to a humanitarian organization
Year of publication: |
2013
|
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Authors: | Guéguen, Nicolas ; Jacob, Céline ; Charles-Sire, Virginie |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 10.2013, 2, p. 175-183
|
Subject: | Emotion | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Fundraising | Frankreich | France |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-013-0096-6 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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