The effect of the word "loving" on compliance to a fundraising request : evidence from a French field study
Nicolas Guéguen, Céline Jacob and Virginie Charles-Sire
Year of publication: |
2011
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Authors: | Guéguen, Nicolas ; Jacob, Céline ; Charles-Sire, Virginie |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810X. - Vol. 16.2011, 4, p. 371-380
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