Communicating with love : exposition to the love concept and donations to a humanitarian organization
Nicolas Guéguen; Céline Jacob; Virginie Charles-Sire
| Year of publication: |
2013
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|---|---|
| Authors: | Guéguen, Nicolas ; Jacob, Céline ; Charles-Sire, Virginie |
| Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 24231290. - Vol. 10.2013, 2, p. 175-183
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Online Resource
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s12208-013-0096-6 [DOI] |
| Source: |
Persistent link: https://www.econbiz.de/10010146557