Communicating with the multicultural consumer : theoretical and practical perspectives
Year of publication: |
2008
|
---|---|
Authors: | Mueller, Barbara |
Publisher: |
New York, NY [u.a.] : Lang |
Subject: | USA | Multikulturelle Gesellschaft | Marktsegmentierung | Zielgruppe | Marketing | Kommunikationspolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Frömbling, Simone, (1993)
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara, (2008)
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Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris, (2008)
- More ...
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Cross‐cultural advertising research: where we have been and where we need to go
Okazaki, Shintaro, (2007)
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Why has the share of training firms declined in Switzerland?
Schweri, Juerg, (2007)
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The consequences of being different: Statistical discrimination and the school-to-work transition
Mueller, Barbara, (2011)
- More ...