Communication and channel systems in tourism marketing
Muzaffer Uysal; Daniel R. Fesenmaier, editors
| Year of publication: |
c1993
|
|---|---|
| Other Persons: | Uysal, Muzaffer (ed.) ; Fesenmaier, Daniel R. (contributor) |
| Publisher: |
New York [u.a.] : Haworth Press |
| Subject: | Tourismusmarketing | Tourism marketing | Tourismus | Tourism | Vertriebsweg | Distribution channel | Kommunikation | Communication | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 264 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 246 - 248 |
| ISBN: | 1-56024-580-8 ; 1-56024-581-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000372738