Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research
| Year of publication: |
2009
|
|---|---|
| Authors: | Ailawadi, Kusum L. ; Beauchamp, J.P. ; Donthu, Naveen ; Gauri, Dinesh K. ; Shankar, Venkatesh |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 85.2009, 1, p. 42-55
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