Communication does matter : a literature review approach on integration in the NPD process
Year of publication: |
2017
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Authors: | Fotiadis, Thomas |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 4, p. 312-339
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Subject: | integration | new product development | high-tech | innovation | NPD process | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management | Hochtechnologie | High technology | Prozessmanagement | Business process management |
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