Communication During Human Resources Recruitment, Selection and Integration Processes in Organizations

Organizational communication is becoming more and more important in attracting, mentaining and motivating human resources, gaining strategic role and function. The different functions of communications are explained through the transformations that have marked the modern organizations in an environment in continuous change. In this article is presented the efficiency of communication which allows the organization to make known its mission and its objectives in obtaining success. The strategic advantage of an organization is recognized as being obtained through people- these are becoming the key resource to obtain competitive advantage. To make known its vacancies the organizations must create the advertising so, to attract a sufficient number of competent candidates, not-discriminating, giving real and relevant information according to the principles of organizational ethics.