Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present
Year of publication: |
1995
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Authors: | Wright, Alice A. ; Lynch Jr, John G. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 21.1995, 4, p. 708-722
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Saved in:
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