Communication in the gig economy : buying and selling in online freelance marketplaces
Year of publication: |
2022
|
---|---|
Authors: | Ludwig, Stephan ; Herhausen, Dennis ; Grewal, Dhruv ; Bove, Liliana ; Benoit, Sabine ; Ruyter, Ko de ; Urwin, Peter |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 4, p. 141-161
|
Subject: | business-to-business exchange | gig economy | multisided platforms | online freelance marketplaces | text analysis | uncertainty management | Großbritannien | United Kingdom | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform | Atypische Beschäftigung | Non-standard employment | Online-Handel | Online retailing | Freie Mitarbeiter | Freelancers |
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