The future of digital communication research : considering dynamics and multimodality
Year of publication: |
2022
|
---|---|
Authors: | Grewal, Dhruv ; Herhausen, Dennis ; Ludwig, Stephan ; Ordenes, Francisco Villarroel |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 2, p. 224-240
|
Subject: | Big data | Digital communication | Dynamics | Marketing analytics | Multimodality |
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