Communication strategies for reputation management of the company
Yanica Petkova Dimitrova
| Year of publication: |
2016
|
|---|---|
| Authors: | Dimitrova, Yanica Petkova |
| Published in: |
Revista română de economie. - Bucuresti : [Verlag nicht ermittelbar], ISSN 2344-4657, ZDB-ID 2665773-9. - Vol. 43.2016, 2, p. 5-13
|
| Subject: | corporate reputation | stakeholder | social media | communication strategies | intangible values | Firmenimage | Corporate reputation | Stakeholder | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Reputation | Interne Kommunikation | Internal communication | Strategisches Management | Strategic management | Kommunikation | Communication | Immaterielle Werte | Intangible assets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546136