Communications evaluation and campaign development - Research for development should go hand in hand with tracking and evaluation.
Year of publication: |
2008
|
---|---|
Authors: | Walker, Kim |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2008, p. 34-35
|
Saved in:
Saved in favorites
Similar items by person
-
The age-neutral customer journey : removing the barriers between brands and silver customers
Walker, Kim, (2011)
-
Marketing to the ageing consumer : the secrets to building an age-friendly business
Stroud, Dick, (2013)
-
Walker, Kim, (1999)
- More ...