The age-neutral customer journey : removing the barriers between brands and silver customers
Year of publication: |
2011
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Authors: | Walker, Kim |
Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 295-308
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Subject: | Marketingmanagement | Marketing management | Zielgruppe | Target group | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Bewertung | Evaluation |
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