Community as a brand : an exploratory investigation
Christine Wright-Isak
| Year of publication: |
2012
|
|---|---|
| Authors: | Wright-Isak, Christine |
| Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 2442104-2. - Vol. 10.2012, 3, p. 131-142
|
| Subject: | Branding | Community Brands | Brand Equity | Small Town | Suburbia | Cultural Icons | Markenführung | Brand management | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522356