Community-Marketing-Management : wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
Frank Mühlenbeck ; Klemens Skibicki
| Year of publication: |
2007
|
|---|---|
| Authors: | Mühlenbeck, Frank ; Skibicki, Klemens |
| Publisher: |
Norderstedt : Books on Demand |
| Subject: | Marketingmanagement | Onlinecommunity | World Wide Web 2.0 |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 216 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8334-9262-7 ; 978-3-8334-9262-4 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004910368