Community orientation : an overlooked pillar of market-oriented higher education institutions
Shahira El Alfy
Year of publication: |
2023
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Authors: | El Alfy, Shahira |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 33.2023, 2, p. 182-204
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Subject: | community orientation | higher education | Market orientation | service quality | student service role | Hochschule | Higher education institution | Dienstleistungsqualität | Service quality | Marketingmanagement | Marketing management | Studierende | Students | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing |
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