Service strategy : management moves for customer results
Jacques Horovitz
| Year of publication: |
2004 ; 2. ed
|
|---|---|
| Authors: | Horovitz, Jacques |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Kundenservice | Customer service | USA | United States | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Servicepolitik | Kundenorientierung | Verbraucherzufriedenheit | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XV, 205 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Früher u.d.T.: Horovitz,Jacques: The seven secrets of service strategy. 2000 |
| ISBN: | 0-273-67583-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001794593