Companies, meet ethical consumers : strategic CSR management to impact consumer choice
Year of publication: |
2020
|
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Authors: | Kuokkanen, Henri ; Sun, William |
Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 166.2020, 2, p. 403-423
|
Subject: | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Strategisches Management | Strategic management |
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