Willingness to pay for corporate social responsibility (CSR) : does strategic CSR management matter?
Year of publication: |
2024
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Authors: | Kuokkanen, Henri ; Sun, William |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 4, p. 657-670
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Subject: | corporate social responsibility | strategic management | business case | customer willingness to pay | CSR fit | Zahlungsbereitschaftsanalyse | Willingness to pay | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics |
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