Comparative advertising : disclosing horizontal match information
Simon P. Anderson and Régis Renault
| Year of publication: |
2009
|
|---|---|
| Authors: | Anderson, Simon P. ; Renault, Régis |
| Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 40.2009, 3, p. 558-581
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| Subject: | Vergleichende Werbung | Comparative advertising | Wohlfahrtsanalyse | Welfare analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003877258