Comparative advertising effectiveness in Latin America: evidence from Chile
Year of publication: |
2012
|
---|---|
Authors: | Manzur, Enrique ; Uribe, Rodrigo ; Hidalgo, Pedro ; Olavarrieta, Sergio ; FarÃas, Pablo |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 29.2012, 3 (25.5.), p. 277-299
|
Saved in:
Saved in favorites
Similar items by person
-
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique, (2011)
-
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique, (2011)
-
Comparative advertising effectiveness in Latin America : evidence from Chile
Manzur, Enrique, (2012)
- More ...