Comparative advertising effectiveness in Latin America : evidence from Chile
Enrique Manzur, Rodrigo Uribe, Pedro Hidalgo, Sergio Olavarrieta and Pablo Farías
| Year of publication: |
2012
|
|---|---|
| Authors: | Manzur, Enrique ; Uribe, Rodrigo ; Hidalgo, Pedro ; Olavarrieta, Sergio ; Farías, Pablo |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 3, p. 277-298
|
| Subject: | Vergleichende Werbung | Comparative advertising | Werbewirkung | Advertising effects | Chile |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009570000