Comparative advertising in the Czech Republic : an empirical study
Year of publication: |
2016
|
---|---|
Authors: | Král, Petr ; Machek, Martin ; Karel, Tomáš |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 5.2016, 4, p. 34-46
|
Subject: | Marketing | comparative advertising | Czech Republic | Central Europe | Škoda | Hyundai | Tschechien | Vergleichende Werbung | Comparative advertising | Werbung | Advertising |
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