Comparative analysis of experience-oriented customer needs based on the Kano model : an empirical study
Hsien-Tang Ko, Hsi-Peng Lu and Hueiju Yu
| Year of publication: |
2012
|
|---|---|
| Authors: | Ko, Hsien-tang ; Lu, Hsi-peng ; Yu, Hueiju |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 12, p. 1973-1990
|
| Subject: | Digitaler Rundfunk | Digital broadcast | Marktsegmentierung | Market segmentation | Produktlebenszyklus | Product life cycle | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Erwartungsbildung | Expectation formation | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582146