Comparative exploration of key challenges in customer co-design using theories of social presence
Year of publication: |
2015
|
---|---|
Authors: | Thallmaier, Stefan ; Habicht, Hagen |
Published in: |
Management of permanent change. - Wiesbaden : Springer Gabler, ISBN 3-658-05013-6. - 2015, p. 121-142
|
Subject: | Mass Customization | Mass customization | Kundenintegration | Customer integration | Digitale Medien | Digital media | Wirkungsanalyse | Impact assessment | Kundenwert | Customer value |
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