Comparative marketing : colloquium
Year of publication: |
1982
|
---|---|
Authors: | Barksdale, Hiram C. ; Anderson, L. McTier ; El-Ansary, Adel I. |
Other Persons: | Liebrenz, Marilyn L. (contributor) ; Watson, David M. (contributor) |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 2.1982, 2, p. 52-68
|
Subject: | Marktforschung |
Description of contents: |
Watson, David M.: Economic development policy and marketing implications of the Brandt report. S. 66-68
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