Toward a conceptual framework for comparative marketing
Year of publication: |
1984
|
---|---|
Authors: | Barksdale, Hiram C. ; Anderson, L. McTier |
Published in: |
Comparative marketing systems. - New York, NY : Praeger, ISBN 0-03-062604-8. - 1984, p. 17-33
|
Subject: | Absatz |
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