Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries
Year of publication: |
1997
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Authors: | Peterson, Mark ; Malhotra, Naresh K. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 17.1997, 1, p. 25-38
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